Yijia Wenzhou Women's Clothing City

Recently, the much-anticipated Wenzhou version of "Sijiqing", the Yijia Wenzhou Women's Clothing City, officially entered its trial operation. Over 300 selected merchants have already moved in, bringing a fresh wave of vitality to the transformation and upgrading of Wenzhou's garment industry with their full range of categories, youthful appeal, and international outlook. This development also adds a significant touch to the fashion landscape of southern Zhejiang. It is reported that the market is scheduled to officially open on March 7, coinciding with a grand spring women's clothing wholesale festival.

Located at 166 Yulinjia Road in Lucheng District, the Yijia Wenzhou Women's Clothing City spans a total construction area of 44,000 square meters across seven floors. It is a modern industrial complex integrating exhibition and trade, live-streaming e-commerce, smart logistics, and more. The market is equipped with a Douyin MCN live-streaming base, an efficient warehousing system, a digital procurement platform, and a comprehensive service center, aiming to provide merchants and buyers with a one-stop, efficient, and convenient services.

Clothing is a key pillar industry and a regional specialty of Wenzhou. Leveraging the deep-rooted wholesale garment industry in the region, Yijia Wenzhou Women's Clothing City has successfully attracted a group of youthful, full-category, and high-quality women's clothing brands to meet the increasingly diverse needs of consumers. Inside the clothing city, the layout is well-organized and diverse in style. The first to third floors focus on European and Korean fast fashion, exuding a strong trendy vibe; the fourth and fifth floors highlight original designs by designers, showcasing individuality and creativity; while the sixth and seventh floors house an e-commerce live-streaming center, helping brands quickly reach a broad consumer base and achieve seamless online-to-offline integration.

Since successfully hosting a clothing launch event last November, Yijia Wenzhou Women's Clothing City has rapidly attracted the attention of numerous downstream market players and buyers with its unique positioning and rich business offerings. Merchants have been flocking in groups to discuss cooperation and place orders, generating an enthusiastic market response. Liao Tianzhao, manager of Yijia Wenzhou Women's Clothing City, stated that while the Wenzhou clothing market is substantial in scale, it has long lacked unified planning and brand influence. Yijia Wenzhou Women's Clothing City aims to become the leading fashion women's clothing distribution center in southern Zhejiang, creating a new icon for Wenzhou's garment industry and driving its comprehensive upgrade and development.

Additionally, the market offers over 400 parking spaces open to the public, with the first five hours of parking free of charge.