Wenzhou enterprises achieved $83.55 million in intentional trade deals during Phase II of the 137th China Import and Export Fair (Canton Fair) held April 23-27, according to the Municipal Commerce Bureau. The city’s delegation engaged 3,311 buyers, including 1,990 high-potential purchasers.

Focused on “Quality Living”, this phase showcased innovations across 15 exhibition zones spanning household goods, gifts, and construction materials. Wenzhou’s 159 participating companies occupied 263 booths, covering industries from kitchenware to eyewear.

Spotlight Innovations

Shengfeng Cotton Products Co., Ltd. (Cangnan): Demonstrated its patented photocatalytic antibacterial mops, retaining 7A-grade antimicrobial efficacy after 150 machine washes. Certified for carbon footprint and green materials, its recycled cotton yarn from Wangli Town attracted buyers from South America and Southeast Asia. “This product is our key competitive edge in global markets,” said CEO Tao Kaisong.

Wenzhou Dongtian Trading Co., Ltd.: Highlighted customizable eyewear solutions, offering tailored materials, packaging, and branding to diversify beyond the U.S. market.

Top Performing Sectors

Gifts & Premiums: $18.97M

Holiday Products: $18.81M

Bathroom Equipment: $16.69M

Watches & Eyewear: $13.54M

Home Furnishings: $7.24M

Regional Buyer Engagement

Europe led procurement intent ($18.61M), followed by ASEAN($15.22M) and other Asian markets ($14.55M), reflecting Wenzhou’s strategic export diversification.