Yongjia County’s China Educational Toy International City has gained a "new wing" for its export of goods! Recently, the platform’s cross-border e-commerce live-streaming industrial park received official certification from Amazon, becoming the first SPN (Solution Provider Network) cross-border e-commerce industrial park in Wenzhou. As a result, the platform has launched free practical training for Yongjia’s educational toy enterprises on Amazon, paving the way for their cross-border expansion and helping the specialized toy industry tap into the global market.

Amazon is a globally renowned cross-border e-commerce company. Amazon’s SPN is an officially recognized service provider network that gathers high-quality cross-border e-commerce services, offering comprehensive support for businesses in operations, logistics, training, and more. "Amazon SPN is the gold standard in the cross-border e-commerce field. Connecting with Amazon's global resources provides strong assistance for China Educational Toy International City in its global market expansion," said Wang Fei, head of the cross-border e-commerce live-streaming industrial park at China Educational Toy International City.

"The courses cover the entire cross-border export process, from Amazon store registration and product listing to overseas tax compliance and intellectual property protection. They are very practical," said Lu Haibin, e-commerce business manager at Wenzhou Minshun Trading Co., who participated in the training. Amazon’s professional instructors provided systematic, free training for over 20 businesses from Yongjia County, covering platform operations, product selection strategies, and overseas compliance.

Chen Haiqian, Deputy Director of the E-commerce Promotion Center of the Yongjia County Bureau of Commerce, explained that China Educational Toy International City focuses on the characteristics of the educational toy industry. Currently, around 200 production enterprises have settled in the city, covering industry leaders, specialized and innovative companies, as well as small and micro enterprises, with an overall occupancy rate exceeding 80%. Educational toys are a key industry cluster in Yongjia, but they have long been focused on the domestic market and traditional foreign trade, with insufficient cross-border e-commerce talent and operational experience. The collaboration with Amazon brings the "methodology" of international platforms to local businesses, fostering new talent in cross-border e-commerce.